The session explores how traditional pricing keeps you anchored to low fees and reactive work, and what it takes to shift to a model where you choose your clients and pricing—rather than the other way around. The emphasis is on straightforward, usable approaches that reduce the stress of pricing and client conversations. Presenter: Erik Solbakken is a CPA, CA, speaker, business advisor and the creator of the Accountant Success Formula™. He worked in public practice for over 25 years, providing accounting, tax and advisory services to incorporated business owners and their families.