PRICE WARS: How to Command Higher Fees, Without Going to Battle with Your Clients
The session explores how traditional pricing keeps you anchored to low fees and reactive work, and what it takes to shift to a model where you choose your clients and pricing—rather than the other way around. The emphasis is on straightforward, usable approaches that reduce the stress of pricing and client conversations. Presenter: Erik Solbakken is a CPA, CA, speaker, business advisor and the creator of the Accountant Success Formula™. He worked in public practice for over 25 years, providing accounting, tax and advisory services to incorporated business owners and their families.