The danger of malign actors (local or state) trying to damage company reputations is not new but the avenues for achieving this today have significantly increased, largely because of social media and the internet. In a flash, a few anonymous messages or single cyber breaches can undermine brand reputation with the consequential loss of share value and market standing. Reputation is easily lost and yet very hard to regain.
This will be the theme of a Resilience First briefing in partnership with CBRE. It will explore the dangers presented by malicious rumours spread on social media, publicised ransomware or other cyber attacks (successful or not), insider or executive malfeasance, etc, on company reputations. The session will also consider the effect of disinformation campaigns and hybrid threats (in the so called ‘grey zone’) launched from inside or outside the UK.
Advice will then be given on what steps can be taken in advance to protect brands and how they can be made resilient in the face of the growing dangers.
Chair: Heather Adams, Managing Director, UKI Risk – Keeping Institutions Safe, Accenture
Cate Pye, Partner, PA Consulting
Nicolás de Pedro, Senior Fellow, The Institute for Statecraft
Michael Zimmern, Partner, Control Risks
Kindly hosted by CBRE