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Reputational Resilience – what it means for business

Online

The danger of malign actors (local or state) trying to damage company reputations is not new but the avenues for achieving this today have significantly increased, largely because of social media and the internet.

In a flash, a few anonymous messages or single cyber breaches can undermine brand reputation with the consequential loss of share value and market standing. Reputation is easily lost and yet very hard to regain.