Resilience First

Two years on from the UK’s first lockdown, the hospitality sector remains at the forefront of major battles when one considers the global uncertainty the pandemic continues to generate, the labour and supply fallouts from Brexit – and, of course, the urgent action needed by all to tackle climate change, as advanced at COP26.

The danger of malign actors (local or state) trying to damage company reputations is not new but the avenues for achieving this today have significantly increased, largely because of social media and the internet.

In a flash, a few anonymous messages or single cyber breaches can undermine brand reputation with the consequential loss of share value and market standing. Reputation is easily lost and yet very hard to regain.